Apple Beats
Developed a launch video for the Beats Studio3 Wireless campaign — Hear the Music, Not the Noise. The piece was crafted to captivate audiences within retail environments such as Target and Best Buy, blending cinematic visuals and sound to embody Beats’ immersive experience.
Beats by Dre: Studio3 Wireless Launch Video
I art-directed and edited a launch video for the Beats Studio3 Wireless campaign, Hear the Music, Not the Noise, built around the debut of Pure Adaptive Noise Canceling (Pure ANC) technology. Using Adobe Premiere, I crafted a high-energy visual narrative designed for in-store retail environments at Target and Best Buy. The video elevated product storytelling through motion, rhythm, and restraint, translating Beats’ core promise of focus and immersion into a bold, premium visual experience.
