Beats by Dre: Interactive Marketing Guidelines

Overview

Ahead of the 2017 Fall product launch, I developed an interactive set of marketing and UI guidelines for Beats by Dre. The toolkit was distributed to Apple’s retail partners, including Target and Best Buy, to ensure cohesive storytelling and consistent brand execution across global markets.

Challenge

With multiple retail partners promoting new products simultaneously, Beats needed a streamlined, interactive resource that unified visual standards, product positioning, and partner assets while maintaining the brand’s distinctive voice and design precision.

Approach

I designed a modular system of digital brand guidelines that merged marketing direction, UI specifications, and retail-ready assets. Each section detailed product visuals, color systems, and logo lockups, presented in a clean, easy-to-navigate format consistent with Apple’s design ethos.

Outcome

The resulting toolkit elevated brand consistency across channels and enabled partners to launch new Beats products with precision and confidence. The rollout supported the successful global launch of new colorways and models, reinforcing Beats’ position as a premium, design-forward audio brand.